A video of Australian celebrity chef Matt Moran berating an assistant for throwing away food has been making the rounds recently. It features some dicey language, but plays like a food waste lamenter’s dream.
As you may have suspected, the video was staged.
Yet, the nice part is that it wasn’t some self-serving hoax. Instead, it’s a fun way of preaching waste reduction and promoting the launch of REAP, a scheme expanding food rescue to other regions of Australia. That new service is part of the existing OzHarvest food rescue operation.
A second, longer version of the video ties it all up neatly:
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